Welcome to the KPC blog! Here you’ll find fresh commentary on all things marketing and research, from historical anecdotes on marketing and research to the latest in advertising today. If it strikes our fancy, we’ll be blogging.

Welcome to the 2000s, ABC

I meant to write about this when I first heard about it last week...I was thrilled to hear that KFC is leading the way in using DVR technology to their advantage in ad creation. I've mentioned before that new technology has the potential to add a lot of cool to ads and those companies that take advantage of this technology - FIRST - will reap the benefits among the early adopter, 18-35 demo. Especially among the guys - and aren't the guys the supposedly tough market these days?

I'm not as happy, though, to hear that ABC refuses to play the hidden message in the KFC ads. Good for KFC for moving them to Spike (which is the perfect network for the ads anyway.) As for ABC...way to adapt to the changing marketplace, guys. Way to adapt.